WHO WE ARE
Sinica Management Group: Innovation, Sustainability, and Global Growth
Sinica Management Group is an Italian holding company established in 2018, drawing on extensive experience in business consulting with a focus on internationalization and investment management. The company has quickly become a benchmark in the consumer electronics sector, operating across the entire value chain: from production to import-export, distribution, and retail. With a strong commitment to innovation and sustainability, Sinica is supported by a robust infrastructure that ensures seamless management of every stage of the process, from sourcing to direct sales.
A Growth Journey with Xiaomi
One of Sinica’s major achievements is its collaboration with Xiaomi, a leading brand in consumer electronics. Recognizing Xiaomi’s potential when it was still relatively unknown in Europe, Sinica invested in its growth, supporting the brand's development across various dimensions, including retail. Through the franchising management of Xiaomi Stores in Turin, Milan, and Genoa, Sinica played a crucial role in establishing Xiaomi’s presence in the Italian market, successfully navigating challenges like the COVID-19 pandemic and maintaining solid economic results.
Building on its accomplishments and continuous collaboration with Xiaomi's headquarters in China, as well as suppliers and partners in Italy, Xiaomi Store Italia will officially become part of Sinica Management Group in 2025, making Sinica the exclusive authorized retail operator of Xiaomi in Italy. This milestone strengthens Sinica’s position as a central player in consumer electronics and highlights the mutual trust developed with Xiaomi over the years.
Sustainability and Green Economy: Sinica’s Commitment
Sustainability is a cornerstone of Sinica’s philosophy. The company actively integrates circular economy models into the consumer electronics sector, aiming to reduce environmental impact and promote responsible resource use. Through services like trade-ins, refurbishment, and regeneration, Sinica extends the lifecycle of electronic devices, reducing waste and minimizing the use of precious materials and CO2 emissions related to production.
The group also employs sustainable logistics practices and efficient management of electronic waste, positioning itself as a responsible and innovative actor. This dedication to the green economy encompasses not only products but also processes, making Sinica a benchmark in sustainable practices within the electronics sector.
Shopycool: Innovation and Personalization
Shopycool Srl, a business unit of Sinica, began as an import-export company to meet Europe’s growing demand for technological products. With Sinica’s direct presence in China, including its own offices and warehouses, Shopycool continually imports the latest technological trends, transforming them into innovative solutions for the European market. This evolution led to the creation of the Shopytech brand, a registered line of products that combines advanced technology and customization.
Shopycool has also developed its own retail concept, the Shopycool Store, where technology meets sustainability. These stores offer customers the chance to explore innovative products and access services like trade-ins and regeneration, delivering a unique shopping experience aligned with the group’s circular economy values.
A Fully Integrated Value Chain
Sinica Management Group operates across every facet of the technology value chain. Its direct presence in China, with operational offices and warehouses, ensures access to leading producers such as Xiaomi, Oppo, Vivo, Honor, Blackview, Realme, Huawei, OnePlus, Amazfit, and Huami. This enables full control over sourcing and logistics. Through Shopycool, the group develops customized product lines like Shopytech and distributes them across Europe’s GDO markets, managing the import-export process with precision.
This integrated infrastructure, which includes Xiaomi Store retail management and Shopycool Store development, allows Sinica to identify and incubate promising technological trends, bringing them to market with a strategic and targeted approach.
Partnerships, Recognitions, and Future Projects
Sinica Management Group is an active member of leading international organizations, including the National Council of Shopping Centers (CNCC), the Italy-China Chamber of Commerce, and Confindustria ASEAN. The group has received prestigious accolades, including two China Awards from the Chamber of Commerce, recognizing its contributions to fostering cooperation between Italy and China in the technology and investment sectors.
In 2025, alongside the exclusive management of Xiaomi Store Italia, Sinica plans to expand its retail network with new stores, further solidifying its presence in the European market. Concurrently, the group continues to invest in developing innovative and sustainable solutions, positioning itself as a strategic partner for producers and a trusted reference for consumers.
Looking Ahead - Road to 2025
With its ability to anticipate trends, manage every phase of production and distribution, and collaborate with leading industry players, Sinica Management Group continues to grow and consolidate its position in the global market. Through its steadfast commitment to sustainability, innovation, and quality, Sinica is poised to seize new opportunities, undertake ambitious projects, and strengthen its role as a benchmark in the consumer electronics sector.